Boosting Sales Performance: How Automated Reports Really Make a Difference

15 Dec, 2023

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In the fast-paced world of business, sales teams are always trying to get the most out of their time. Surprisingly, a study from found that sales reps spend only 37% of their time on activities that directly bring in money. This tells us that there’s room for improvement, and one key area to focus on is how we see and understand sales performance.

Why good reporting matters

For any business to make smart decisions, improve sales strategies, and make more money, having accurate and consistent reports is crucial. It’s not just about keeping track of numbers; it’s about spotting trends and opportunities that might be missed in manual reports. Let’s dive deeper into why good reporting matters for a business:

  1. Informed decision-making: Accurate and consistent reports provide the necessary data for businesses to make informed decisions. When leaders have a clear and reliable picture of their sales performance, they can better understand what’s working well and what needs improvement. This knowledge is essential for making strategic decisions that can positively impact the company’s overall success.

  2. Improved sales strategies: Good reporting goes beyond simple number tracking; it delves into insights that help refine and optimize sales strategies. By analyzing comprehensive reports, businesses can identify patterns and understand the effectiveness of different approaches. This knowledge allows for the adjustment and enhancement of sales strategies, ensuring they align with market trends and customer preferences.

  1. Maximizing revenue: Accurate reports play a pivotal role in maximizing revenue. They highlight areas where the sales team excels and pinpoint opportunities for growth. Businesses can capitalize on successful trends and proactively address areas that may be hindering revenue generation. This proactive approach, driven by data-backed insights, is key to staying competitive in the market and consistently increasing earnings.

Commission structures make a difference

The way a company sets up its commissions can affect how salespeople spend their time. Complicated commission structures can mean more time spent on things like double-checking calculations. This complexity can lead to inefficiencies and take away from the time that could be spent making sales. Let’s delve into why commission structures can significantly impact the time and efficiency of sales teams:

  1. Time allocation: The way a company designs its commission structures directly influences how sales professionals allocate their time. In a complex commission system, salespeople may find themselves dedicating a considerable amount of time to tasks beyond selling. This includes the need to double-check commission calculations, verify earnings, and navigate through intricate compensation plans. As a result, less time is available for what really matters – engaging with potential clients, closing deals, and contributing directly to revenue generation.

  2. Complexity and verification: Complicated commission structures often involve complex rules and calculations. Sales representatives may feel compelled to double-check calculations manually. This additional step, while necessary for their peace of mind and financial clarity, is time-consuming and can be prone to errors. The complexity not only slows down the commission verification process but also introduces the risk of inaccuracies that can have financial implications for both the salesperson and the company.

  1. Impact on motivation: Sales professionals are motivated by the prospect of earning commissions based on their performance. However, a complicated commission structure that requires extensive time and effort for verification can undermine this motivation. When sales reps feel that a significant portion of their time is spent on administrative tasks rather than engaging with clients and closing deals, it can affect their morale and job satisfaction.

How automation changes the game

The solution to this problem is automation, especially when it comes to commission reporting. Here’s why it’s a game-changer:

  • Speed and Efficiency: Automated reporting can create accurate reports in seconds, freeing up time for sales activities and increasing revenue.

  • Insightful Analysis: With automated reporting, organizations can quickly get important insights and make better decisions.

  • Data Customization: Automation lets you customize your data analysis, helping you find trends and opportunities that matter to your business.

Benefits for different people in the company

Automated reporting helps everyone in the company, for instance:

  • Finance Leaders: It streamlines analysis and budgeting, ensuring accurate forecasting and aligning budgets with compensation practices.

  • Operations Leaders: Automation lets them create visualizations of compensation data, helping them spot trends in different teams, regions, and commission plans.

  • Sales Leaders: Automated reporting gives insights into the financial side of sales performance, helping them track progress and intervene when needed.

The ultimate goal

1. Freeing up time

The ultimate goal of automated reporting is to give everyone more time, especially leaders. When reports are easy to generate and insights are readily available, leaders can focus on coaching and training their teams, leading to continuous improvement and more success for the whole organization.

2. Drive Reps’ performance

The other less obvious one is that smart reports can show data that motivates the revenue teams to do more and better. When you’re using spreadsheet-like systems, nobody goes on it to figure out what to do next, to unlock the next commission floor. With a modern sales compensation platform you can expect exactly that; reports that steers performance, thereby helping you drive more revenue.


In today’s competitive business landscape, enhancing sales operations is not just a choice; it’s a necessity. As businesses strive to maximize revenue and boost productivity, the role of automated reporting becomes increasingly vital. It’s a powerful tool that not only saves valuable time but also provides a crystal-clear view of sales performance, offering indispensable insights for decision-makers.

Now, imagine taking this efficiency to the next level with Dolfin. Picture saying goodbye to commission headaches and welcoming a new era of streamlined operations. Dolfin lets you effortlessly craft and customize commission plans according to your preferences. The magic happens with real-time calculations, ensuring commission payouts are not just accurate but aim for perfect 100% precision.

What’s the best part? No more manual work is required! Dolfin takes care of it all, empowering your Revenue Operations (RevOps) and Finance teams by reclaiming precious time. We ensure that your sales team remains motivated with error-free commission payouts. Let Dolfin be the game-changer in your commission processes, seamlessly aligning with the broader goal of making your business more successful in today’s dynamic market. Step into an era where efficiency is the norm, and saying goodbye to commission headaches becomes a reality.