Building a Scalable Foundation for International Growth
0 Revenue Leakage
Caughting overpayment risks that the old system would have missed
Time Savings & Data Integrity
Thanks to Dolfin’s traceable ticketing system and health check rules
Administrative Freedom
Allows them to focus on growth strategy rather than manual math.
The Heroes
Carlos Edo
Chief Revenue Officer (CRO)
The Growth Driver. Carlos focused on modernizing Sesame’s expansion into markets like Brazil and Mexico. His priority was ensuring the sales organization could scale internationally without being slowed down by administrative complexity.
Judit
Sales Data analyst / RevOps
The Business Intelligence Partner. Judit manages the day-to-day logic of the company’s incentive plans. She needed a system that allowed her to manage the global sales engine autonomously, without relying on external technical teams to make routine adjustments.
The challenge
A System That Couldn't Keep Pace with Growth
As Sesame HR expanded its footprint across Spain and Latin America, the existing method for managing commissions reached its limit. The in-house tools were built for a simpler era and became a bottleneck for a fast-moving scale-up.
The Dependency on Technical Teams
In the previous setup, the logic for how the team was paid was "hard-coded." Every time Judit needed to update a plan or launch a team in a new country, she had to wait for developers to manually program the changes. In a high-growth environment, this created a significant "agility gap"—the business wanted to move fast, but the commission system was stuck in a technical queue.
The International Management Burden
Operating in Brazil and Mexico introduced a high level of operational complexity. Managing multiple currencies (like the Brazilian Real and Mexican Peso) alongside the Euro required a robust system to maintain accurate records. Doing this manually or through rigid tools made international expansion far more labor-intensive than it needed to be.
The Information Gap
Because the previous process was not designed for real-time updates, sales representatives often lacked clear insight into their performance-to-earnings ratio throughout the month. This led to "manual tracking"—where reps spent time building their own calculations to understand their progress, distracting them from their core objective of closing deals.
The dolfin shift
Structural Visibility and Autonomy
Sesame HR connected HubSpot (CRM) and Chargebee (Billing) through Dolfin to move away from rigid scripts and toward a flexible, automated engine.
Strategic Independence for RevOps
Dolfin moved the control of commission logic from the data team directly to Judit in RevOps. She can now design and adjust plans or launch new international teams independently. This shift removed the "technical bottleneck," allowing the operations team to move at the same speed as the sales leadership.
Global Multi-Currency Management
Dolfin was implemented to handle the complexity of international growth automatically. The system processes transactions across different geographies and currencies (BRL, MXN, and EUR) seamlessly. This ensures that as Sesame grows in Latin America, the financial infrastructure is already in place to support it.
Real-Time Performance Visibility
The most immediate change for the sales floor was the move to real-time data. Representatives now have a centralized dashboard where they can see their progress and earned commissions updated as they work. This eliminates the need for manual calculations and keeps the team focused on their targets.
The Result
A Scalable Performance Engine
The impact on Sesame HR was centered on moving from a "back-office task" to a strategic revenue lever.
Significant Time Savings & Operational Efficiency
By automating the connection between the CRM and Billing systems, Sesame HR significantly reduced the time spent on manual data reconciliation. The "admin tax" of managing commissions has been lowered, allowing Judit to focus on high-value data analysis and strategic support for the CRO.
Enhanced Trust and Communication
The move to a centralized platform replaced fragmented communication with a clear, traceable system. Salespeople have higher confidence in their data because it is visible and consistent, leading to a much healthier relationship between the sales floor and the operations team.
International Agility
With Dolfin, Sesame HR has successfully built a commission model that follows the rhythm of their growth. Whether launching in Mexico or expanding in Brazil, the system is designed to scale without requiring a massive increase in administrative headcount.
The Bigger Shift
For Sesame HR, commissions stopped being a "back-office" technical task and became a sales performance engine. They moved from a world where they had to ask permission from developers to change a plan, to a world where they can pivot their entire global sales team in minutes while optimizing sales performance at scale.
Don’t miss these success stories
+15% sales performance
after adopting Dolfin as a sales commission solution.
90% actively using
The app has turned into their daily routine, not something they check once a month.
10 days per month saved
simply by streamlining the sales commission process
All data synced
The company keeps growing. No manual work.
0 Revenue Leakage
spent managing commissions every month
Accurate payouts
delivered on time, without manual validation
Zero Revenue Leakage
High Trust Across the Sales Team
High Trust Across the Sales Team
Every rep now has full visibility into their commissions.
Building a Scalable Foundation for International Growth
0 Revenue
Leakage
Caughting overpayment risks that the old system would have missed
Time Savings & Data Integrity
Thanks to Dolfin’s traceable ticketing system and health check rules
Administrative
Freedom
Allows them to focus on growth strategy rather than manual math.
The Heroes
Carlos Edo
Chief Revenue Officer (CRO)
The Growth Driver. Carlos focused on modernizing Sesame’s expansion into markets like Brazil and Mexico. His priority was ensuring the sales organization could scale internationally without being slowed down by administrative complexity.
Judit
Sales Data analyst / RevOps
The Business Intelligence Partner. Judit manages the day-to-day logic of the company’s incentive plans. She needed a system that allowed her to manage the global sales engine autonomously, without relying on external technical teams to make routine adjustments.
The challenge
A System That Couldn't Keep Pace with Growth
As Sesame HR expanded its footprint across Spain and Latin America, the existing method for managing commissions reached its limit. The in-house tools were built for a simpler era and became a bottleneck for a fast-moving scale-up.
The Dependency on Technical Teams
In the previous setup, the logic for how the team was paid was "hard-coded." Every time Judit needed to update a plan or launch a team in a new country, she had to wait for developers to manually program the changes. In a high-growth environment, this created a significant "agility gap"—the business wanted to move fast, but the commission system was stuck in a technical queue.
The International Management Burden
Operating in Brazil and Mexico introduced a high level of operational complexity. Managing multiple currencies (like the Brazilian Real and Mexican Peso) alongside the Euro required a robust system to maintain accurate records. Doing this manually or through rigid tools made international expansion far more labor-intensive than it needed to be.
The Information Gap
Because the previous process was not designed for real-time updates, sales representatives often lacked clear insight into their performance-to-earnings ratio throughout the month. This led to "manual tracking"—where reps spent time building their own calculations to understand their progress, distracting them from their core objective of closing deals.
The dolfin shift
Structural Visibility and Autonomy
Sesame HR connected HubSpot (CRM) and Chargebee (Billing) through Dolfin to move away from rigid scripts and toward a flexible, automated engine.
Strategic Independence for RevOps
Dolfin moved the control of commission logic from the data team directly to Judit in RevOps. She can now design and adjust plans or launch new international teams independently. This shift removed the "technical bottleneck," allowing the operations team to move at the same speed as the sales leadership.
Global Multi-Currency Management
Dolfin was implemented to handle the complexity of international growth automatically. The system processes transactions across different geographies and currencies (BRL, MXN, and EUR) seamlessly. This ensures that as Sesame grows in Latin America, the financial infrastructure is already in place to support it.
Real-Time Performance Visibility
The most immediate change for the sales floor was the move to real-time data. Representatives now have a centralized dashboard where they can see their progress and earned commissions updated as they work. This eliminates the need for manual calculations and keeps the team focused on their targets.
The Result
A Scalable Performance Engine
The impact on Sesame HR was centered on moving from a "back-office task" to a strategic revenue lever.
Significant Time Savings & Operational Efficiency
By automating the connection between the CRM and Billing systems, Sesame HR significantly reduced the time spent on manual data reconciliation. The "admin tax" of managing commissions has been lowered, allowing Judit to focus on high-value data analysis and strategic support for the CRO.
Enhanced Trust and Communication
The move to a centralized platform replaced fragmented communication with a clear, traceable system. Salespeople have higher confidence in their data because it is visible and consistent, leading to a much healthier relationship between the sales floor and the operations team.
International Agility
With Dolfin, Sesame HR has successfully built a commission model that follows the rhythm of their growth. Whether launching in Mexico or expanding in Brazil, the system is designed to scale without requiring a massive increase in administrative headcount.
The Bigger Shift
For Sesame HR, commissions stopped being a "back-office" technical task and became a sales performance engine. They moved from a world where they had to ask permission from developers to change a plan, to a world where they can pivot their entire global sales team in minutes while optimizing sales performance at scale.
Don’t miss these success stories
+15% sales performance
after adopting Dolfin as a sales commission solution.
90% actively using
The app has turned into their daily routine, not something they check once a month.
10 days per month saved
simply by streamlining the sales commission process
All data synced
The company keeps growing. No manual work.
0 Revenue Leakage
spent managing commissions every month
Accurate payouts
delivered on time, without manual validation
Zero Revenue Leakage
High Trust Across the Sales Team
High Trust Across the Sales Team
Every rep now has full visibility into their commissions.
Building a Scalable Foundation for International Growth
0 Revenue
Leakage
Caughting overpayment risks that the old system would have missed
Time Savings & Data Integrity
Thanks to Dolfin’s traceable ticketing system and health check rules
Administrative
Freedom
Allows them to focus on growth strategy rather than manual math.
The
Heroes
Carlos Edo
Chief Revenue Officer (CRO)
The Growth Driver. Carlos focused on modernizing Sesame’s expansion into markets like Brazil and Mexico. His priority was ensuring the sales organization could scale internationally without being slowed down by administrative complexity.
Judit
Sales Data analyst / RevOps
The Business Intelligence Partner. Judit manages the day-to-day logic of the company’s incentive plans. She needed a system that allowed her to manage the global sales engine autonomously, without relying on external technical teams to make routine adjustments.
The challenge
A System That Couldn't Keep Pace with Growth
As Sesame HR expanded its footprint across Spain and Latin America, the existing method for managing commissions reached its limit. The in-house tools were built for a simpler era and became a bottleneck for a fast-moving scale-up.
The Dependency on Technical Teams
In the previous setup, the logic for how the team was paid was "hard-coded." Every time Judit needed to update a plan or launch a team in a new country, she had to wait for developers to manually program the changes. In a high-growth environment, this created a significant "agility gap"—the business wanted to move fast, but the commission system was stuck in a technical queue.
The International Management Burden
Operating in Brazil and Mexico introduced a high level of operational complexity. Managing multiple currencies (like the Brazilian Real and Mexican Peso) alongside the Euro required a robust system to maintain accurate records. Doing this manually or through rigid tools made international expansion far more labor-intensive than it needed to be.
The Information Gap
Because the previous process was not designed for real-time updates, sales representatives often lacked clear insight into their performance-to-earnings ratio throughout the month. This led to "manual tracking"—where reps spent time building their own calculations to understand their progress, distracting them from their core objective of closing deals.
The dolfin shift
Structural Visibility and Autonomy
Sesame HR connected HubSpot (CRM) and Chargebee (Billing) through Dolfin to move away from rigid scripts and toward a flexible, automated engine.
Strategic Independence for RevOps
Dolfin moved the control of commission logic from the data team directly to Judit in RevOps. She can now design and adjust plans or launch new international teams independently. This shift removed the "technical bottleneck," allowing the operations team to move at the same speed as the sales leadership.
Global Multi-Currency Management
Dolfin was implemented to handle the complexity of international growth automatically. The system processes transactions across different geographies and currencies (BRL, MXN, and EUR) seamlessly. This ensures that as Sesame grows in Latin America, the financial infrastructure is already in place to support it.
Real-Time Performance Visibility
The most immediate change for the sales floor was the move to real-time data. Representatives now have a centralized dashboard where they can see their progress and earned commissions updated as they work. This eliminates the need for manual calculations and keeps the team focused on their targets.
The Result
A Scalable Performance Engine
The impact on Sesame HR was centered on moving from a "back-office task" to a strategic revenue lever.
Significant Time Savings & Operational Efficiency
By automating the connection between the CRM and Billing systems, Sesame HR significantly reduced the time spent on manual data reconciliation. The "admin tax" of managing commissions has been lowered, allowing Judit to focus on high-value data analysis and strategic support for the CRO.
Enhanced Trust and Communication
The move to a centralized platform replaced fragmented communication with a clear, traceable system. Salespeople have higher confidence in their data because it is visible and consistent, leading to a much healthier relationship between the sales floor and the operations team.
International Agility
With Dolfin, Sesame HR has successfully built a commission model that follows the rhythm of their growth. Whether launching in Mexico or expanding in Brazil, the system is designed to scale without requiring a massive increase in administrative headcount.
The Bigger Shift
For Sesame HR, commissions stopped being a "back-office" technical task and became a sales performance engine. They moved from a world where they had to ask permission from developers to change a plan, to a world where they can pivot their entire global sales team in minutes while optimizing sales performance at scale.
Don’t miss these success stories
+15% sales performance
after adopting Dolfin as a sales commission solution.
90% actively using
The app has turned into their daily routine, not something they check once a month.
10 days per month saved
simply by streamlining the sales commission process
All data synced
The company keeps growing. No manual work.
