The system of high-performing teams.
Most compensation systems are complex, reactive, and hard to trust. They rely on spreadsheets, create confusion for reps, and slow down Finance and Ops.
We replace fragmented tools and manual work with a system that manages, guides, and optimizes how teams perform and get rewarded.
Ensure businesses achieve their goals through clear, actionable, and motivating incentives that people want to follow.
Rethinking compensation.
01.
Incentives should guide behavior, not just reward it.
They tell teams where to focus, what to push, and what matters most.
02.
Change is expected.
Mid-period updates, corrections, exceptions — they’re part of the process. Make updates instantly, without breaking what’s already in place.
03.
Every number is right and explainable.
Not just what someone earned, but why — fully traceable from raw data to final payout.
04.
Real deals don’t fit rigid models.
Multi-product deals, deal splits, evolving roles — handled as they are, not simplified to fit the system.
05.
If you need to analyze it, it’s too late.
It tells you what needs attention, and why it matters.
06.
Compensation should be easy to operate.
If you run the business, you should be able to run the system.
We felt the pain. Now we’re fixing it.
We’re engineers, operators and problem solvers who’ve seen how broken systems create confusion, slow teams down, and quietly impacts trust - pushing top talent to leave companies.
We’ve also experienced what happens when incentives are clear, dynamic, and actually understood.
We’re not here to tweak what exists. We’re building a different way to run compensation - using AI to turn static systems into something adaptive, real-time, friendly, and genuinely useful.
Because when incentives are done well, companies hit their goals.
What we stand for.
Ask. Question the answer.
We understand the real problem and test it with fresh eyes.
Build close to reality.
We spend time with customers to understand how things really run.
Challenge Complexity.
Just because it’s always been complex doesn’t mean it should be.
Once it’s good, make it better.
We think hard and build something meaningful — not just functional.
Have each other’s back.
We challenge each other — but with respect, empathy, and humor.
Backed by top investors.
We’re grateful to be supported by a group of early investors and partners who share our conviction that compensation can be a true driver of performance.
Ready to modernize your sales comp strategy?
Join the companies that have turned commissions from a back-office headache into a performance engine.
FAQs
Dolfin was founded in Barcelona in 2023 by a team of GTM veterans who had seen how broken commission management damages trust, kills motivation, and costs companies their best salespeople. The founding belief is simple: when effort is clearly connected to reward, everyone wins.
Dolfin's mission is to activate human potential through incentives. We believe sales commissions are the heartbeat of every revenue organisation and that they should be transparent, motivating, and intelligent. Our goal is to build the global operating system for performance-linked pay.
Dolfin is headquartered in Barcelona, Spain, and currently serves mid-market companies across Europe, with a primary focus on DACH, Benelux, the UK, and the Nordics. Global expansion is on our roadmap.
Dolfin is purpose-built for B2B SaaS, FinTech, and tech-enabled companies with 500 to 1000 employees. Our sweet spot is the Series A to Series C company reinventing its GTM model.
Dolfin processes individual compensation figures, deal values, and personal earnings records with enterprise-grade security standards, GDPR compliance, and full audit trail capabilities. We integrate with your CRM, HRIS, and ERP through secure, official API partnerships including Stripe and HubSpot.
